Category Archives: Business Growth

3 Guaranteed Ways to Hire the Wrong People

Chris Ruisi Driving Business Growth PodcastIt’s amazing how everyone agrees that the quality of your team will determine the quality of your business. Yet many still approach the hiring and selection of employees as a burden or something you “have to do.” Well, you have to do it! And you had better be doing it right if you want to avoid mistakes, lost money and productivity, and cause your customers to go elsewhere. Listen in as Chris goes over these 3 critical points – but only if you want to create a great team that delivers great results.

 

 

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Chris Ruisi Enemy is Us

We Have Met the Enemy and He Is Us

The phrase, “We have met the enemy and he is us,” found it’s origin during the War of 1812 in which Commodore Perry reported, “We have met the enemy and they are ours,” to William Henry Harrison after the Battle of Lake Erie.

Cartoonist Walt Kelly, modified Commodore Perry’s quote to, “We have met the enemy and he is us,” in a cartoon he created in 1970 celebrating the first Earth Day in 1970. The message being that man – from his treatment of the earth – is the planet’s enemy.

In business, many spend a great deal of time focusing on, and even obsessing over, what their competition – their perceived “enemy” – may be doing to steal customers and market share. They fear that the competition will enter their space, and provide service and products equal to or better than what they are providing. This fear consumes them and their every waking moment. Yet, there is very little, if anything, one can do to influence or control what the competition will or will not do. Continue reading

Chris Ruisi Value

It’s the Value, Stupid!

As we embark upon the New Year, it’s appropriate that everyone remembers and acknowledges that we live and work in a service economy. Our customers or clients pay us for the products we offer, but more importantly, they pay us for the service and the experience that comes with it. If your customer is pleased with your service and the experience, they will see value in their relationship with you. That will add to repeat business and referrals, which will result in the dramatic growth of any business.

Establishing a relationship based upon the value you deliver – and that your client fully understands and acknowledges – is one that augurs well for the future of your business.

I am always amazed at how many business owners, who know what their product or service Continue reading

Kill Business Chris Ruisi

3 Easy Ways to Kill Your Business

Over the span of my business career – and more recently in my role as an executive/business coach – I’ve witnessed what business owners have done to hurt their businesses and themselves. In some cases, they’ve even managed to run the business down to such a level that there was no way to recover.

Here are 3 ways to “kill” your business. Hopefully from this advice you’ll do the opposite. Yet, I know out there, there are some of you who unfortunately need to experience the pain before you realize that it is too late. Continue reading

Innovate or Stagnate

Innovation vs stagnation: legacy thinking – that is, sticking with the status quo – and how it applies to growing your business. What happens if you never innovate? Listen to what Chris has to say…

Chris Ruisi Past Present Future

Past, Future and Present

Many allow themselves to get trapped in the grasp of past events. Fact: Nothing that took place in the past can be changed. Stop agonizing over mistakes or bad decisions you made. All that does is cause you to beat yourself up and damage your self-confidence and self-esteem. You have to stop living in a world full of should haves, could haves or would haves. All you can – and must – do is learn from the past and use that knowledge to benefit you on a going forward basis.

Avoid at all costs allowing your mind to wander too long in the future. When you do this, you are destined to follow one of two paths. The first path is “worry”—you become obsessed with what could go wrong with any action you might take. This path eventually causes you to overload on fear, which usually results in you doing nothing, which leads to stagnation and eventually failure.

The second future path is “exhilaration” and false optimism over what you will or might do. Again, don’t allow your mind to spend too much time here either. You become obsessed over all of the great things that lie ahead. When this happens, you leave yourself open to missing warnings of an approaching problem or worse. Want an example? Google Leon Lett, former player for the Dallas Cowboys. Leon became so obsessed over “what” was about to happen that he missed the crisis rapidly approaching in the form of Don Bebe of the Buffalo Bills.

So what’s left? The “present” is.

To be productive and effective in your role, you have to focus on “staying in the moment” (the present). Why? Because “in the moment” is the only place where you can act and bring about real and significant results in your life, career or business.

The lesson: Be sure you find and maintain a healthy balance and relationship between your past, future and present. Enough said.

 

Chris Ruisi

How “Ya” Doing?

We’re rapidly approaching the halfway point for 2016. Time goes by fast, when you’re having fun and painfully slow when you’re not. So, the obvious questions are:

  • Are you on track to achieve your business/revenue goals for 2016?
  • Is your team properly aligned with your strategy and vision to give you a competitive advantage in your marketplace?
  • Is your marketing working effectively generating new business as well as incremental business from your existing customers?
  • Are you feeling stressed, frustrated or anxious about your current circumstances and what problems might lie ahead?

Depending upon your responses, it might be a good time to conduct a strategic review of the relationships between your organization’s strategy, structure, systems and people to make certain they are in sync with your profit objections. Or are you willing to allow an unhealthy status quo drive you into the worst business killer out there: Complacency?

It might just be time to do something different before you are forced into doing something different.

 

Try Me

Try Me

Paula and I had a fun trip in March to California, where we visited with our son Andrew, his wife Gina, and our newest – and 7th – grandchild, Allison Kate Ruisi, born on 3/11/16.

On one day of our visit we took a trip to the Kids-R-Us section of Toys-R-Us to pick up some baby supplies.

While Paula and Gina searched for supplies, I roamed the aisles and eventually gave in to one of my deepest addictions: I cannot resist pushing the “try me” button that toy manufactures include on their packaging to engage prospects and “lure” them into buying. Continue reading

Marketing Message

It’s All About Your Marketing Message

An important part of successful entrepreneurship is crafting your marketing message—also known as your value proposition message.

It’s a universal truth that it doesn’t matter how much you know about what you do; it only matters how much other people know about what you do. As a result, the point of your marketing message is to educate as many people as possible about the value of what you do and how it addresses their needs and solves their problems. The right message will make your phone ring off the hook. It’ll make your door swing open repeatedly as people reach out to you and seek you out.

You shouldn’t have to sell your services; people should be compelled to buy from you. A good marketing message helps you accomplish that by attracting more potential “buyers” to your business.

More on Building Your Marketing Message…

Your One-Page Marketing Plan

Entrepreneurial Success Program

Want To Impress Your Customers? Focus on the Small Stuff

Each year around this time, my wife and I go through the house finding everything that needs to go. Some of the “stuff” is donated to various charities and the remainder goes off to the dump. Anything deemed “dump-able” (I think I invented a word) is collected in one place in either the basement or garage for pick up by the “1-800-Got-Junk” folks.

So, after my wife and I collected the “dump-able” stuff, I went online to the Got Junk website and scheduled my pick-up for Wednesday morning, December 30th between 8 am and 10 am. The site is very clean, instructions are clear and the site overall offers very simple navigation. I did my scheduling in less than 5 minutes.

The Got Junk folks say that they will call you when they are within 30 minutes of arriving at your home. As planned, at around 8 am on the morning of the 30th the phone rings and the driver tells me that they are in route and should be arriving no later than 8:45 am.

What happened next was a pleasant surprise: the driver says to me, “Hey Mr. Ruisi, we noticed that this is the 13th time that you have used our service!” (Now let me clear up one thing: my wife and I are not hoarders! Our past use was for our NJ home and properties that we have or had in Rhode Island and Florida).

The driver went on to say – and here’s where it gets even better – “We wanted to thank you for your past business and, we’re stopping at Dunkin’ Donuts on the way over to your house and would you and your wife like us to bring you breakfast?”

They wanted to bring us breakfast!!! A simple act of genuine interest and kindness! How many times have you experienced that in your travels?

Here’s the point: great customer service and great customer experiences are best found in the little things handled well. What are you doing to make your customers feel special? Probably not enough!