The reality of today’s economy has one overriding message: “If you’re not telling your story correctly and directly to your customer, you are doomed to fail.”
Marketing is not the process of describing a topic, product or list of product features. It is not about how many videos or brochures you can produce. And, marketing is not demonstrating how much you know about your product or service.
Marketing is the process of emotionally engaging a potential customer by explaining what’s in it for them. Before people will buy from you, they must believe that there will be a measurable return for their money – that they can clearly see the “value” to them of your product or service. If they don’t see value, you’re not marketing, you’re just “describing.” Defining your value in such a way that your buyer sees their solution in your product is the number one thing you must do.
Now we all from time to time have heard people tell us to do our best. It is great advice to do your best, but rarely does anyone suggest that you should first prepare to do your best or explain how to do that.
The most successful athletes, business leaders, entertainers, and other professionals all have practiced or prepared to give their best, so why shouldn’t you? Why shouldn’t you want to do and be your best? So let’s talk about preparing to be your best: Continue reading →
When asked, “What is the job of a leader?” the standard response is to, “Get things done through other people.” Sounds simple, right? But there is much more that goes into getting things done through people. In fact, getting things done through other people is the result of what I believe is the real job of a leader.
The real job of a leader is to develop other people – their team – to successfully execute the vision they have set for their organization; whether it be a free-standing organization, a department within a larger firm or a small business. Simply stated, the job of a leader is to have the right people with the right skills in the right roles at the right time. Yet, despite its simplicity, developing people still does not get the attention it should on many so-called leaders’ radars. Continue reading →
One of the more interesting experiences I have had in my role as a coach/mentor is when I meet people who, when they learn what I do, want to challenge my knowledge to justify their position. Or in other words, engineer (try to take it over) the conversation to allow them to demonstrate to me just how smart they really are. You know, they have the answer to the question and are looking for a way to share it.
Of course, they don’t realize that I really don’t care how smart they may “think” they are. Continue reading →
Managing the boss is best done openly, not subversively. Smart executives communicate to the boss what they are doing and why they are doing it. If you were writing a memo to the boss about why you were managing him, you would address these ten reasons why a boss should want to be managed by a direct report: Continue reading →
One of the key criteria for getting the right things done is that you maintain focus. Chris shares how to avoid those “self-imposed valleys of lost productivity” with these 5 simple steps to help you stay focused.
Every leader wants and needs to be trusted and be seen as credible by their team. Trust and credibility are equally important and go hand-in-hand in either making or breaking a leadership career. It’s been written that trust is built on credibility and credibility is earned by putting the interest of others ahead of yours.
Some mistakenly believe that they come with a “title” or are based on the size of your office. They are not given; they cannot be bought. They must be earned and then sustained, and this requires hard work on a consistent basis.
Consider practicing the following behaviors to help you either build or enhance your trust and credibility with your team. Continue reading →
I am constantly running into leaders and entrepreneurs who lament about the same challenge. Namely, their team’s performance is either not in sync with or not sufficient enough to help them make their vision a reality. I have even coached some of these “team challenged” folks. Some never got it and have gone elsewhere to seek fame. Others have gotten it and are achieving success.
As you drill down into their challenge it becomes apparent that some have only scratched the surface teaching their team specifically how their individual performance connects with and drives their vision. Even worse, some do nothing to help their team make the connection. Hence, the title of this morning’s Wake-up Call. Continue reading →
To be successful and use our full capabilities, we must drive ourselves to stand out, demonstrate our uniqueness and show our value. What guides us? Our own self-belief system. Chris shares the importance of self-belief and 5 points to help strengthen your belief in yourself.