The reality of today’s economy has one overriding message: “If you’re not telling your story correctly and directly to your customer, you are doomed to fail.”
Marketing is not the process of describing a topic, product or list of product features. It is not about how many videos or brochures you can produce. And, marketing is not demonstrating how much you know about your product or service.
Marketing is the process of emotionally engaging a potential customer by explaining what’s in it for them. Before people will buy from you, they must believe that there will be a measurable return for their money – that they can clearly see the “value” to them of your product or service. If they don’t see value, you’re not marketing, you’re just “describing.” Defining your value in such a way that your buyer sees their solution in your product is the number one thing you must do.
“That’s the way we always do it!” It’s a common phrase that many say. But if you can’t challenge that type of thinking, your organization will disappear into obscurity. Here’s how to change legacy thinking…
Think about how painful it would be if you had to catch a bowling ball in your teeth. Ouch! Catching a bowling ball in your teeth! What could be more painful than that? Simple – going to meetings. In this episode, Chris shares what you need to think about in order to make meetings less painful and more effective. Chris also reviews 10 factors to consider and act on to make the meetings you call or attend meaningful.
The Labor Day holiday was created to honor those who have made economic and social strides – achieved success – through hard work in the United States.
Everyone wants to be successful in whatever they do. I don’t know of anyone who starts their day by saying, “How can I fail today?” Unfortunately, far too many start the day without asking, “How can I be successful today?” Rather they get up, go through the motions and in many cases, let the day’s events take control of them. And they do it all over again the very next day – they avoid success! Talk about being in a rut! Does the term victim mean anything to you?
Success only comes when you have a vision, take a risk and reflect it all in an action plan. Success at anything doesn’t happen because you think you can “will it” to happen. The path to success starts with a first step, then another and another, until you achieve your desired goals.
I have always been amazed at the reluctance of people to commit to doing the work that will lead them to be the best they can be in their chosen profession. Why would you hold back on giving it your all?
Nothing can stop you if you have a strong belief in yourself, your abilities and the will to get things done – you know, like the hard work celebrated on this holiday. Never stop making those qualities stronger because nothing can help if you let your self-belief slip.
Several years ago I hosted an internet radio show on Voice America called “Step Up and Play Big with Chris Ruisi”. The show allowed me to meet some talented people, experts in their own right, and learn valuable information from them.
One show was about customer service as the title above states and my guest was Peter Shankman. Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR work by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free.
The basic premise for this show was that companies have forgotten how to service the customer to create amazing moments, and it’s costing them, big-time.
90% of companies say they provide excellent customer service, yet only 8% of all customers say the same. And 91% of customers say they won’t go back to a company after just one bad customer service experience. (Source: Bain & Company). Amazing customer service has become the exception, not the norm. And it’s costing companies millions of dollars in lost revenue, and multitudes of prospects who won’t go to you in the first place based on the experience that someone they trust had with your company.
We judge our leaders by the quality of the results they achieve. These results are achieved by the quality of the decisions they make. The quality of their decisions is directly related to the quality of the information they have available to them. Sometimes, they must make their decisions based on either incomplete or imperfect information. In these situations, they rely on their “gut” which is related to what they learned from their past experiences. Regardless, they need to have an effective way to get the information they need.
Here’s my point: the best leaders know how to ask the best questions to help them gather the right information they need to make the best decisions.
The important question for you is this: What questions are you asking – on a regular and consistent basis – to get the right information you need, when you need it to achieve the level of success you want?
To achieve success, you must be able to learn the right things from the past, build a plan and implement it in the present. To learn these “right things,” you must have the right questions to ask. It’s just that simple. Continue reading →
I have several clients who are each trying to hire the “right” person for key positions within their companies. Today’s tight labor market makes this important task that much more challenging.
I’m always amazed how everyone agrees that the quality of your team will determine the quality of your business. Yet many still approach the hiring and selection of employees as a burden or something you “have to do.” Or, even worse they just want to get it behind them and hire the first person they “think” is the right one.
Well, here’s a fact: Selecting – not just hiring – the right person is something you must do! And you had better be doing it right if you want to avoid mistakes, lost money and productivity and causing your customers to go elsewhere.
Let me share with you the advice that I give each of my clients which works.
To start with, here are 3 sure-fire ways to make certain that you can hire the wrong employees. Here’s the point (just in case you need to hear it): Do the opposite! Continue reading →
Many try to do everything in their business with the end result being a business that gets nothing done correctly or efficiently. If you want to grow your business successfully, then you need to understand the importance of having the right systems in place so the right things get done; in the right way by the right people. In today’s podcast, Chris explains a simple rule: Systems run your business; your people work your systems and you lead your people.
We all want to feel confident in ourselves. Self-confidence is one the keys to our ability to accomplish more and grow personally and professionally. Many talk about wanting to increase self-confidence but few are prepared to willingly do what is required to actually become more self-confident. Chris explains how personal willingness involves taking ACTION. In other words, to be more confident means you’re willing to act to first satisfy yourself (and no one else) that you did your very best.