Category Archives: Entrepreneurs

Chris Ruisi Past Present Future

Past, Future and Present

Many allow themselves to get trapped in the grasp of past events. Fact: Nothing that took place in the past can be changed. Stop agonizing over mistakes or bad decisions you made. All that does is cause you to beat yourself up and damage your self-confidence and self-esteem. You have to stop living in a world full of should haves, could haves or would haves. All you can – and must – do is learn from the past and use that knowledge to benefit you on a going forward basis.

Avoid at all costs allowing your mind to wander too long in the future. When you do this, you are destined to follow one of two paths. The first path is “worry”—you become obsessed with what could go wrong with any action you might take. This path eventually causes you to overload on fear, which usually results in you doing nothing, which leads to stagnation and eventually failure.

The second future path is “exhilaration” and false optimism over what you will or might do. Again, don’t allow your mind to spend too much time here either. You become obsessed over all of the great things that lie ahead. When this happens, you leave yourself open to missing warnings of an approaching problem or worse. Want an example? Google Leon Lett, former player for the Dallas Cowboys. Leon became so obsessed over “what” was about to happen that he missed the crisis rapidly approaching in the form of Don Bebe of the Buffalo Bills.

So what’s left? The “present” is.

To be productive and effective in your role, you have to focus on “staying in the moment” (the present). Why? Because “in the moment” is the only place where you can act and bring about real and significant results in your life, career or business.

The lesson: Be sure you find and maintain a healthy balance and relationship between your past, future and present. Enough said.


Chris Ruisi

How “Ya” Doing?

We’re rapidly approaching the halfway point for 2016. Time goes by fast, when you’re having fun and painfully slow when you’re not. So, the obvious questions are:

  • Are you on track to achieve your business/revenue goals for 2016?
  • Is your team properly aligned with your strategy and vision to give you a competitive advantage in your marketplace?
  • Is your marketing working effectively generating new business as well as incremental business from your existing customers?
  • Are you feeling stressed, frustrated or anxious about your current circumstances and what problems might lie ahead?

Depending upon your responses, it might be a good time to conduct a strategic review of the relationships between your organization’s strategy, structure, systems and people to make certain they are in sync with your profit objections. Or are you willing to allow an unhealthy status quo drive you into the worst business killer out there: Complacency?

It might just be time to do something different before you are forced into doing something different.


Try Me

Try Me

Paula and I had a fun trip in March to California, where we visited with our son Andrew, his wife Gina, and our newest – and 7th – grandchild, Allison Kate Ruisi, born on 3/11/16.

On one day of our visit we took a trip to the Kids-R-Us section of Toys-R-Us to pick up some baby supplies.

While Paula and Gina searched for supplies, I roamed the aisles and eventually gave in to one of my deepest addictions: I cannot resist pushing the “try me” button that toy manufactures include on their packaging to engage prospects and “lure” them into buying. Continue reading

Got Goals?

Every successful entrepreneur I know has one important common characteristic: They have goals and use them to achieve desired results. I often say, “Without goals, you are like a ship without a rudder, constantly at the mercy of the winds, waves and currents.”

Two important components of success are that you first must know where you are; and second, have a clear idea of where you want to get to, that is, your goal.

The bottom line is very simple: Winners spend a great deal of time thinking about what they want and what they have to do to achieve it.

So, how do you go about setting and achieving goals? Follow these 5 steps to get you started… Continue reading

Procrastination: An Entrepreneur’s Only Enemy

Ask any entrepreneur if he or she could be more productive, and I guarantee the answer will be a resounding, “Yes!” Productivity is something we can all be better at. Unfortunately, it’s constantly hindered by that pesky habit we all share: Procrastination.

Improving your personal productivity is one of the most important steps you can take as a budding entrepreneur. To do that, you must also learn to avoid opportunities for procrastination. Far too often, entrepreneurs find themselves deferring things, putting off tasks until later that would be better done today. This behavior can bring productivity to a screeching halt. Instead, the successful entrepreneur will constantly look for opportunities to get things done, and take immediate action whenever it’s required.

Continue reading

Chris Ruisi

It’s All About Your Marketing Message

An important part of successful entrepreneurship is crafting your marketing message—also known as your value proposition message.

It’s a universal truth that it doesn’t matter how much you know about what you do; it only matters how much other people know about what you do. As a result, the point of your marketing message is to educate as many people as possible about the value of what you do and how it addresses their needs and solves their problems. The right message will make your phone ring off the hook. It’ll make your door swing open repeatedly as people reach out to you and seek you out.

You shouldn’t have to sell your services; people should be compelled to buy from you. A good marketing message helps you accomplish that by attracting more potential “buyers” to your business.

More on Building Your Marketing Message…

Your One-Page Marketing Plan

Entrepreneurial Success Program

Entrepreneurial Mindset Success

Success: It’s All in Your Mindset

The entrepreneurial mindset is all about confidence, strong work ethic, and perseverance. While mentors and coaches can add tremendous value to entrepreneurs, no amount of strategic advice can help an entrepreneur who doesn’t have the right mindset.

The most critical element is willingness to do the work: to change habits, learn new ones, and have confidence in your abilities to act.

There’s an old expression that summarizes what I mean: “Be, do, have.”

We all agree that in order to “have” what we want – say, a viable and secure financial future – we have to “do” certain things. However, many people fail to realize that they need to change who they are in order to do the right things and get what they want.

That’s why mindset is so important. You need to “be the right person before you can “dothe right things that will allow you to eventually “have what you want.

More on Building Your Entrepreneurial Mindset…

Creating a Success Mindset

Entrepreneurial Success Program

Your Success as an Entrepreneur Starts with a Vision

The first component of successful entrepreneurship is knowing where you want to go. Some people call this a roadmap—I call it a vision. Your vision should be a simple, succinct document that outlines what you want to build over the next two years.

This isn’t your typical business plan, which can span dozens of pages and tend to get lost in the clutter. Rather, it is a clear, actionable statement that will illuminate the way forward for your business.

More About Building Your Vision…


What does it take for Entrepreneurs to Succeed?

Entrepreneurs are some of the bravest people in the world. Every day, they put their livelihoods at risk to provide services and products to their customers. They also offer career opportunities to their teams and build future financial security for themselves and their families—a point that’s overlooked far too often. All the while, entrepreneurs trust and collaborate with others to do their best work, adding another layer of risk to the game.

In essence, entrepreneurs let other people play with their money. What’s riskier than that?

Despite the bravery inherent in this, many entrepreneurs run into trouble when they get too comfortable—or when they get caught up in the excitement of calling themselves “entrepreneurs.” As a result, they’re apt to miss some critical points of wisdom or learning at the beginning of their careers. Eventually, these entrepreneurs just disappear. Their businesses fail, they get discouraged, and it takes a tremendous toll on their personal lives.

You don’t have to be one of these entrepreneurs.

Entrepreneurial Success isn’t just about reaching your goals as an entrepreneur, although it will give you the boost you need to find early, sustainable success with your business. It’s also about learning as you go. Continuous learning is crucial to successful entrepreneurship; otherwise, stagnation is inevitable.