As I look at the most successful clients I have worked with, the one common link between them is their ability to make timely and quick decisions even in the face of incomplete or imperfect information. They know that decisions result in action which can lead to the growth of their business. Hence, the quicker they make the decision and act on it, the faster they will be able to put their business on a growth path.
Given how quickly the competitive landscape changes, taking too long to make needed decisions can be a business killer. Some will justify their reason to decide and act slowly as their need to “get it right.” In fact, they are really showing their aversion to risk and their need to want to be perfect. Trying to be perfect is also a business killer.
When running a business, nothing is ever perfect. You collect and evaluate the information you have, come up with a plan, decide and then take action. If you make the wrong decision, you make another one to make it right. It’s that simple. There is no need to study all of the sides of a circle!