The reality of today’s economy has one overriding message: “If you’re not telling your story correctly and directly to your customer, you are doomed to fail.”
Marketing is not the process of describing a topic, product or list of product features. It is not about how many videos or brochures you can produce. And, marketing is not demonstrating how much you know about your product or service.
Marketing is the process of emotionally engaging a potential customer by explaining what’s in it for them. Before people will buy from you, they must believe that there will be a measurable return for their money – that they can clearly see the “value” to them of your product or service. If they don’t see value, you’re not marketing, you’re just “describing.” Defining your value in such a way that your buyer sees their solution in your product is the number one thing you must do.
The biggest threat to businesses is complacency – that is, we learn to accept and live with the status quo. We allow our status quo to dictate whether or not we’ll succeed. Chris shares how successful entrepreneurs and business owners combat this silent business killer.
The Labor Day holiday was created to honor those who have made economic and social strides – achieved success – through hard work in the United States.
Everyone wants to be successful in whatever they do. I don’t know of anyone who starts their day by saying, “How can I fail today?” Unfortunately, far too many start the day without asking, “How can I be successful today?” Rather they get up, go through the motions and in many cases, let the day’s events take control of them. And they do it all over again the very next day – they avoid success! Talk about being in a rut! Does the term victim mean anything to you?
Success only comes when you have a vision, take a risk and reflect it all in an action plan. Success at anything doesn’t happen because you think you can “will it” to happen. The path to success starts with a first step, then another and another, until you achieve your desired goals.
I have always been amazed at the reluctance of people to commit to doing the work that will lead them to be the best they can be in their chosen profession. Why would you hold back on giving it your all?
Nothing can stop you if you have a strong belief in yourself, your abilities and the will to get things done – you know, like the hard work celebrated on this holiday. Never stop making those qualities stronger because nothing can help if you let your self-belief slip.
Several years ago I hosted an internet radio show on Voice America called “Step Up and Play Big with Chris Ruisi”. The show allowed me to meet some talented people, experts in their own right, and learn valuable information from them.
One show was about customer service as the title above states and my guest was Peter Shankman. Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR work by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free.
The basic premise for this show was that companies have forgotten how to service the customer to create amazing moments, and it’s costing them, big-time.
90% of companies say they provide excellent customer service, yet only 8% of all customers say the same. And 91% of customers say they won’t go back to a company after just one bad customer service experience. (Source: Bain & Company). Amazing customer service has become the exception, not the norm. And it’s costing companies millions of dollars in lost revenue, and multitudes of prospects who won’t go to you in the first place based on the experience that someone they trust had with your company.
As the leader, when you get better, your business gets better. How can you build your world of knowledge? What are you doing to make that happen? What are you going to do tomorrow to make you that much better today? Chris shares some advice.
Developing and maintaining an ongoing sense of urgency should be the norm for any company wanting to take a competitive lead in their marketplace. In this episode, Chris explains how to build and sustain a healthy sense of urgency in your organization.
Some people, when they hear the phrase “a sense of urgency” immediately think that a crisis is brewing and the pace needs to be stepped up to get back to normal or what we commonly call the “status quo”. However, in today’s business climate and the ever-changing priorities that come with it, can any company really afford to “get back to status quo” for any extended period of time? I don’t think so.
It’s amazing how everyone agrees that the quality of your team will determine the quality of your business. Yet many still approach the hiring and selection of employees as a burden or something you “have to do.” Well, you have to do it! And you had better be doing it right if you want to avoid mistakes, lost money and productivity, and cause your customers to go elsewhere. Listen in as Chris goes over these 3 critical points – but only if you want to create a great team that delivers great results.
As we embark upon the New Year, it’s appropriate that everyone remembers and acknowledges that we live and work in a service economy. Our customers or clients pay us for the products we offer, but more importantly, they pay us for the service and the experience that comes with it. If your customer is pleased with your service and the experience, they will see value in their relationship with you. That will add to repeat business and referrals, which will result in the dramatic growth of any business.
Establishing a relationship based upon the value you deliver – and that your client fully understands and acknowledges – is one that augurs well for the future of your business.
I am always amazed at how many business owners, who know what their product or service Continue reading →