An important part of successful entrepreneurship is crafting your marketing message—also known as your value proposition message.
It’s a universal truth that it doesn’t matter how much you know about what you do; it only matters how much other people know about what you do. As a result, the point of your marketing message is to educate as many people as possible about the value of what you do and how it addresses their needs and solves their problems. The right message will make your phone ring off the hook. It’ll make your door swing open repeatedly as people reach out to you and seek you out.
You shouldn’t have to sell your services; people should be compelled to buy from you. A good marketing message helps you accomplish that by attracting more potential “buyers” to your business.