An important part of successful entrepreneurship is crafting your marketing message—also known as your value proposition message.
It’s a universal truth that it doesn’t matter how much you know about what you do; it only matters how much other people know about what you do. As a result, the point of your marketing message is to educate as many people as possible about the value of what you do and how it addresses their needs and solves their problems. The right message will make your phone ring off the hook. It’ll make your door swing open repeatedly as people reach out to you and seek you out.
You shouldn’t have to sell your services; people should be compelled to buy from you. A good marketing message helps you accomplish that by attracting more potential “buyers” to your business.
We live in a fast paced, demanding, and competitive business world. We know that at times, action is better than overthinking an issue in order to either gain or maintain critically important momentum.
Here are five of what I call “Business Success Truths”. They are factual and to the point, and when adopted at the appropriate time will put you on a path to success. You can disagree with how they are written or the words I’ve selected if you want. But I don’t think you can disagree with the concept or message contained in them. Continue reading →
Recently I came across the following John F. Kennedy quote – “There are risks and costs to a program of actions. But they are far less than the long range risks and costs of comfortable inaction.” There have been several articles about comfortable inaction, so I thought I would take a shot at it as well.
For starters, most people who suffer from “comfortable inaction” (and make no mistake, they suffer from it) don’t know it, nor do they recognize the short-term and long-term effects it is having on them. Comfortable inaction occurs when your unhappiness or discomfort about a particular issue has not quite reached the point where you feel the need to do something.
It’s realizing that you must lose weight, but since you can still “squeeze” into your clothes, you do nothing.
It’s the employee who you know is not performing well, so you do nothing; you accept whatever they produce to avoid taking action.
It’s the client you know you should fire, but you do nothing and decide to “live with it just a little longer”.
It’s that nagging problem or issue that lingers in your mind that you keep putting off until “you can wrap your head around it” – but you still do nothing.
All of us have had (or may currently have) problems like these as well as many others. Too many of us put up with these types of problems – but since we have decided to continue to live with them we never properly deal with them. We adapt and find ways around them until they get worse and then we decide to act – usually too late – after we have incurred a loss of time, money, personal or team productivity, energy, and possibly your credibility (for being seen as a person of “inaction”). Make no mistake; there is always a cost or loss for comfortable inaction.
Comfortable inaction (especially by people in leadership positions) can be a significant threat to an organization’s operations and growth. When work doesn’t get done or when problems go unattended an organization suffers. They could see decreases in revenues as well as increases in expenses; loss of market share; and a myriad of other challenges – all created by comfortable inaction. No problem really ever gets solved when it’s ignored and doesn’t get the attention and action it deserves. Problems are best solved when they are acted upon when they are still little and less complicated. Comfortable inaction just makes problems bigger and more complicated.
Effective leaders as well as successful business professionals know that they are expected to deliver the right results on a timely basis. As such, to meet this expectation, they need to remain alert about the costly downsides of comfortable inaction.
A leader knows that they cannot sit on the sidelines and watch problems get ignored. They need to lead by example, act, and deal with the issue rather than put it off and do nothing.